At an Exhibitors Meet organized by Shringar Films Pvt Ltd in Mumbai last week, the company announced some unique initiatives for exhibitors as a step towards recognizing their importance in the business of Film Entertainment.
An existing practice in Hollywood, Shringar Films are the first distributors in India to have initiated such a series of programmes/events for the exhibitors to ensure that they strengthen their existing relationship with the exhibitors and eventually, establish themselves as preferred distributors.
Shringar has already commenced a monthly newsletter called “The Buzz from Shringar”, which has been given to all exhibitors. This will showcase news about the Distributors & Exhibition business, news about Shringar’s future growth plans in these areas and will have one section dedicated exclusive to exhibitors where they will focus on ONE EXHIBITOR every month who has made a significant contribution to the business of films in his centre.
Besides this, Shringar is commencing a unique idea for the Exhibitors - A LOYALTY programme - Its as simple as play their film, collect points and get a trip to Disney Land/Universal Studios and other exciting prizes including free repeat run pictures.
This programme is being developed by Shringar in-house and will be launched in the near future. It will be the first ever Exhibitor Loyalty Progrmame introduced by any distributor in the country.
Celebrating the completion of one year of Fame Adlabs, Shringar also announced their exciting line-up for 2003 including Chota Jadugar 3D, American Chai, Praan Jaye Par Shaan Na Jaye, Baran, Spy Kids 2, Haasil, LOC, Kargil, Boom, Sandhya, The Curse of the Jade Scorpian, Kate and Leopold and 88 Antop Hill.