India - Important Facts & Figures
Land area (in in square kms): 32,87,263
Total population of country: 1060,000,000 (1.06 billion)
Number of Households: 195,154,657 (Avg of 5.517 people per household)
Penetration of Telephone connections: (in %) - 4.35 per cent of total population
Total Telephone connections: 46 million
Penetration of Mobile phone subscribers (in %): 0.87 per cent of total population
Total Mobile Phone subscribers: 8.2 million subscribers as per the COAI
Penetration of Personal Computers (in %): 0.83 per cent of total population
Total No of personal computers: 7.90 million
Total No of Internet users: 5.5 million users who share 1.8 million Internet accounts
The ratio of Subscriber to Total users ratio is :3 - NASSCOM
Gross Domestic Profit: (at constant prices in 2001-02): Rs 12,654,290
Per Capita Income (GDP at current prices): Rs 21,648 per annum
Inflation rate in 2002: 4.91 per cent.
Media Penetration in India
Rural Penetration in 2002
Terrestrial TV has the widest reach among all media in Rural India with a huge 41.9 per cent of the population watching TV at least once a week. Radio at second also has a huge share of 24.6 per cent, followed by newspapers, which have a 17.3 per cent penetration. Cinema and Cable TV have roughly an 8 per cent share each while the Internet has an insignificant penetration level.
Urban Penetration in 2002
Once again, Terrestrial TV has the widest reach with a huge 81.4% of the Urban Indian population watching TV at least once a week. Cable and Satellite TV too has become a regular part of urban life, what with a 45.8% share for C&S; TV. The print media, at second position, has a 48.1 per cent share and seems to be doing much better in urban areas comparatively.
Penetration of Television Sets in India 2002
Percentage of Population who own TV Sets in Rural India
As per the surveys, in towns with a population of 5000 + 38.2 per cent of people own a TV set, while in towns with a population of less than 1000, only 21.2 per cent of the population owns a TV Set.
Percentage of Population who own TV Sets in Urban India
As per the survey, the top eight metros have the penetration of TV set with 85.6 per cent of the population having a TV set, while in the towns with a population of less than 100,000 only 65.1 per cent of the population own a TV Set.
Total Penetration of TV Homes
The No of TV homes increased in both urban and rural India in 2002
TV Advertising Comparative Scenario - 2001 & 2002
One noticeable thing about the year 2002 was that while the total no. of spots increased significantly by almost a 35% growth from 3227880 to 4408401, the no. of Advertisers actually reduced from 4136 to 3909! The average spot duration reduced slightly from 20.4 sec to an average of 19 seconds per spot. The total no. of products advertised also reduced from 337 to 326.
Advertising Spends in 2002
The year 2002 saw the total advertising spends grow by almost 9 per cent. Press continued to take the lions share of the advertising pie at Rs 44 billion while TV also had a good growth among TV sets at home. The entire market is pegged at around Rs. 95.09 billion.
Source: Data compiled by TAM India, Zenith Media Research, Census Report, Economic Survey of India, COAI (Cellular Operators Association of India), NASSCOM and Indian Television Dot Com