New Coca-Cola advertisement featuring the plight of the Polar Bear  CLICK TO ENLARGE


Washington, DC (UPSI) - The Bush Administration today announced, after much deliberation, that it had decided to place the polar bear on its new "Enabled Species List". The polar bear would become the first such animal listed under the administration's revamping of the Endangered Species Act. Under its new designation as an "enabled species" the polar bear has essentially been adopted, through an agreement with the Bush administration, by Atlanta-based corporate giant Coca-Cola. Coca-Cola will be charged with helping to facilitate the polar bear's successful adaptation to its rapidly changing environment.

Coca-Cola CEO, E. Neville Isdell stated that the company was proud to step forward and become involved in the administration's pilot program. "We owe a lot to these big fellas over the years," stated Isdell, "The annual Christmas campaigns featuring them have been some of the most successful advertisements in marketing history. We're happy that we're now able to give a little back."