Product (RED), an initiative conceived by Bono to get international brands to market and support the Global Fund for AIDS, TB, & Malaria, officially hit American shores Friday.  I have a feeling that many readers are wondering what on earth it is and that most readers cock their heads when they hear "Bono" and "Global Fund" in the same sentence (albeit for dramatically different reasons, depending on what you think of Bono).  Regardless, you won't be wondering for much longer.  But the question I have to ask is, "Why didn't you know in the first place?"