As an editor at OpEdNews.com, I run into a number of submissions of links to articles from various sources.  What Michael Massing wrote seemed worthwhile enough to share with others.  

This article appeared in the September 24, 2009 edition of The New York Review of Books:

Taking paper out of "newspaper" was a good business move.  Massing, once at Columbia Journalism's Review, explains challenges and variations of what is happening in popular news gathering.

First comes the vital need to make enough money to compete.  Simply put, it's increased online advertising or subscriptions--both in competition from MSM, with their own blogs and spinoffs.  Massing isn't bashful about discussing the future of mainly bricks and mortar concerns as far as their bottom line is concerned.