As the 2006 elections approach and the 'Rubber Stamp' Republican party corrodes into their 'Culture of Corruption' and scandal, we should be careful not to dismiss the lessons of the past. We should not forget the reasons that the Republican party is in its current dominant position. We should not ignore the people and the strategies that earned the GOP the power they so hastily and aggressively abused.

Fronting those efforts was a man named Frank Luntz -- a master political wordsmith -- and the person responsible for such memorable frames as: "Tax Relief", "Retirement Security", and "Lawsuit Abuse Reform".

Barely a year has passed and the heated discussion of Luntz's New American Lexicon -- then revealed by DailyKos -- has been replaced by talk of the GOP's deserving self-implosion. Now, I know that hopeful progressives are not counting on the right's collapse to take the left to political victory in 2006 and 2008, but we are comforted by the belief that these circumstances are in our favor -- for the time being. Let's not get too comfortable -- understanding that it will take a much larger, broad-based effort to return America to it's rightful set of progressive values.

One part of that effort will be for all of us -- elected officials, activists, and voters -- to remember and appreciate the power of Frank Luntz. To facilitate that, we present to you -- as part of our Political Cortex Framing Project -- Luntz's New American Lexicon in a fully searchable, copy/pastable, web-friendly format. Read it. Digest it. Learn from it.

Frank Luntz Republican Playbook (New American Lexicon) -- Searchable Text-Version

• PART I "Introduction"
  
• PART II "Setting the Context and Tone"
  
• PART III "Growth, Prosperity, & Restore Energy and Economic Security"
  
• PART IV "International Trade: Promoting America's Competitiveness"
  
• PART V "The Budget: Ending Wasteful Washington Spending"
  
• PART VI "Tax Relief & Simplification"
  
• PART VII "Social Security = Retirement Security" (Part a)
  
• PART VII "Social Security = Retirement Security" (Part b)
  
• PART VIII "Lawsuit Abuse Reform: A Commonsense Approach"
  
• PART IX "An Energy Policy for the 21st Century"
  
• PART X "Appendix: The 14 Words Never to Use"
  

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