Halloween is past, but there is still a shadowy specter haunting the American political landscape.  Look over there behind that polling station!  It's Krazy Karl Rove and his insidious Republican GOTV machine!  We're doomed!

Many recent stories in the media have inflated the Republican's turn out efforts into a Godzilla-sized monster, ready to smash through any Democratic wave and carry Republicans back to their Washington lair.  And of all the terminology tossed around, none is given more mystical, magical significance than micro-targeting.

Sounds scary.  But just what the heck is micro-targeting anyway?