Welcome to the new America where the Pentagon pays private firms to provide aggregate personal information on your kids, collects it via No Child Left Behind, as well as outsources the datamining to a private firm... all with the intention of marketing their product... join the military... to children deemed "high prospects".

And guess what... you, as a parent, can't "opt out" of this data collection project. Oh sure, your kids info will go into a "suppression file", but they'll continue to collect the information and maintain the data... and still provide it to recruiters...

Welcome to George OrWell's America.