When Left Behind Games launched its convert-or-die videogame Left Behind: Eternal Forces in mid-November 2006, its stock traded at a peak price of $7.44 per share. Breathless boosters at RedChip issued a "strong buy" recommendation and predicted that within 18 months, the stock would soar to as much as $18.70 per share. Really?

In fact, Left Behind Games' stock chart looks like a ski slope. Not a gentle bunny hill, but a World Cup grand slalom course, groomed for a world-beating downhill run. Today, you could buy a share of Left Behind Games for a quarter -- with change left over. On March 21, 2007, the stock closed at 18 cents a share.

It is unprecedented for conservative and progressive Christians alike to close ranks in condemning a Bible publisher. It is unheard of for Christians to call for a boycott of a Bible publisher for licensing a real-time strategy videogame that caricaturizes Christianity as a crusade, puts modern military weapons in the hands of children, sends them on a mission to convert or kill infidels, and even lets children role play commanding the armies of the AntiChrist, unleashing demons that feast on Christians.

"Does it sound like fun, or does it sound like the way homicidal Muslims think?" asks Marvin Olasky, editor of the conservative Christian World Magazine in a blog post dated August 21, 2006, and titled Convert Them Or Kill Them? That's Not Christianity. His piece links to a recent Washington Post article, "Fire and Brimstone, Guns and Ammo." But the Post and World Magazine have barely touched the hem of the garment, in terms of understanding and exposing the game for what is truly is. Yet word is getting out, and a boycott is picking up steam.

It is unprecedented, and to date unheralded by the mainstream media. But it is happening. It is sparking, sputtering, glowing and growing like a prairie fire. There is a growing movement among conservative and progressive Christians alike to boycott Tyndale House, the Christian publishing house that publishes the Living Bible and Tim LaHaye's Left Behind novels and also licenses the controversial videogame Left Behind: Eternal Forces, along with any chain stores or megachurches that plan to distribute the game.