Advertising With CultofMac.com

By Leander Kahney (7:29 pm, Jun. 04, 2010)

CultofMac.com reaches a large, influential audience of upscale consumers unseen by other websites or blogs. The vast majority (75%) of Apple’s customers are college educated and high income bracket. They are early adopters par excellence. They are likely to own hybrid cars, pay for downloaded music and care about green products and the environment. Our readers visit multiple times per day to find out about the latest and greatest gear in the Apple ecosystem, allowing marketers the opportunity to promote their products and services to a very receptive group of high-tech consumers.

Current Stats

1,526,522 monthly readers.
More than 4.6 million pageviews per month and growing fast.

Awards

Winner: 2010 Golden Retrevo Awards. Best Independent Gadget Blog, All Things Apple.

Advertising Options

There are currently three ways to advertise on CultofMac.com. For larger companies, we offer IAB-standard sized units, available through our ad partner, Federated Media. For smaller companies, we offer discounted 125X125 spots, sold through BuySellAds. Both have self-serve options. We also offer Sponsored Tweets to our audience of about 50,000 Twitter followers.

CPM IAB Graphic Ads

CultofMac.com offers CPM (cost per thousand impressions) ad spots for larger companies and campaign buys. Ads are available in the following standard-sized ad units:

728 x 90 (directly above logo)
300 x 250 (right sidebar)
300 x 250 (in line with posts)
160 x 600 (right sidebar)

These ad units are handled by Federated Media Publishing, which has a convenient and easy-to-use self-serve system. Otherwise, please contact their sales team for further information on CPM advertising.

CultofMac Sponsor Ads

Our most affordable ad spot are the four 125×125 spots in the middle of the right-hand sidebar. These spots were created for smaller companies and independent designers. These spots are perfect for ISVs and SMBs targetting the Apple audience.

125 x 125 (right-hand sidebar)

These spots sell for $500 per month. Your ad will be shown more than 1.2 million times over the course of 30 days. This translates into an extremely low CPM. BuySellAds has a very well-designed self-serve interface — click here.

Other Options

We are open to other options and ideas. If you are interested in advertising on the site, sponsorship opportunities or commercial partnerships, please contact us.