Russia's war on selfies.

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Selfies are a hit on social media, but beware: They can also kill you. That's the message Russian authorities are sending with their new "Safe Selfie" campaign, launched amid an epidemic of selfie deaths worldwide in 2015. At least 10 were in Russia, including one involving a 17-year-old selfie-taker who fell nine floors from a rooftop in Vologda and a 21-year-old who plunged 40 feet off a bridge in Moscow. As part of the campaign, police are handing out flyers that warn against taking risky selfies, like while standing on railroad tracks, climbing onto roofs, or posing with a gun or a tiger (all dangerous in their own right but doubly dicey when mixed with selfies). Russian schools are also focusing on selfie safety education for teens, who are particularly vulnerable to the dangers. As Russian Interior Ministry spokeswoman Yelena Alexeyeva says: "We would like to remind the citizens that the chase for 'likes' in social networks can lead to the road of death."