OUR DNA. We believe in superior quality and innovation in services and products. Right from the start, Eugène Schueller used his genius to propose reliable solutions to meet hairdressers’ needs. He created in 1909 the first harmless hair dye, called Oréal. Our ground-breaking products are tested and approved by the most famous hairdressers and we never stop trying to maintain the highest quality standards of performance, comfort, security and sustainability.

OUR PASSION. We want to inspire hairdressers with the latest trends – and a Parisian touch! We support many fashion shows in the world and strive to be THE reference for hair trends. From fashion catwalks to celebrity looks or hair trends spotted in the street, we are always tuned to the latest trends to help hairdressers create all the looks that women are craving for.

OUR COMMITMENT. Because we believe in professional gestures and tools that make the difference, we are determined to help hairdressers in their daily practice by providing best-in-class education, teaching the latest hairstyle techniques, developing services to highlight their expertise and improving their work conditions. To do so, we have created a 15 minute daily program, “L’Oréal Professionnel with you against MSDs”, to fight Musculo-Skeletal Disorders, which represent 75% of professional diseases.

OUR AMBITION: we want to pursue and reinforce this fantastic partnership that has been uniting the brand and hairdressers for over a century – and always do so in a responsible way, both sustainable and generous. Our dream is to continue serving hairdressers to build a long-term global leadership that benefits to all.

Our star products. INOA, MAJIREL, SMARTBOND, SÉRIE EXPERT, PRO FIBER, SERIOXYL, MYTHIC OIL, X-TENSO, STEAMPOD, TECNI.ART, INFINIUM.

Photo: Hailey Baldwin. Together with Taylor Hill, they are the new faces of L’Oréal Professionnel in 2017.