At Matrix we are wholly dedicated to hairdressers. Our mission is to be the brand that unites hairdressers and bring the best out of them. We believe we are stronger together.

Our vision is to build and unite the largest and best educated global community of hairdressers fueled by expressive inspiration, uncomplicated products and services for all.
Among our values are :
• Inclusive : Open to everyone, not limited to certain people, including the stated limits and everything in between.
• Collaborative : working with trusted team to encourage new thoughts and innovation
• Authentic : in voice and visage, our visuals and promises are honest and true, 
• Uncomplicated : not simple, but smart and straight forward, easy to understand and put in practice
• Expressive : we are chilled, and show emotions and feelings clearly and openly
• Sustainable : our commitment is to minimize our impact on the planet from our offices to the salons we work with

At the forefront of salon education, Matrix has been elected the No.1 education team in the USA and trains thousands of hairdressers around the world delivering the best education in person and through new technologies such as Virtual Reality and E-Learning.
Through our social media channels we inspire the community of hairdressers with strong color emotion visuals and techniques created by our Global Design Team of International Matrix Artists.

Around the world we are committed to work together to elevate hairdressers and the whole salon industry, from the USA to Russia and India. And ultimately bring transformative beauty looks to our consumers.

The brand offers a wide range of hair care, hair color and hair texturizing products including: Biolage, Total Results, SoColor, Color Sync, Style Link and Opti.Smooth.