Stemming from its belief that the ultimate success parameter is the group’s ability to provide high quality and nutritional value products along with valuable and consistent customer service, Al Dahra makes sure that quality is embedded across all of its functions and business divisions. The reality is that quality management is not merely a business activity but rather a unifying culture around which all internal stakeholders rally and contribute to deliver on. Al Dahra’s promise of quality is characterized by:

• Consistent application and implementation of standardized processes across all operations
• Thorough quality assurance and control to ensure final products meet required specifications
• Comprehensive product sampling, inspection and testing in internal and external laboratories
• Advanced employee competence, skills development and training programmes
• Focused investment in operational research and development and product innovation