We have a gift shop attached to our Fudge Factory and we’ve observed people coming in to shop for a small gift. In the gift shop our inventory price point is a little higher – more along the $50 price point range. So sometimes, we hear customers in the shop say that they can’t afford certain items. We offer suggestions on giving fudge as a gift. We’ll put together a nice package of fudge, wrap the box, add a bow and there you are, a beautiful and unique personally selected gift. The total package is under $15 and since people are willing to spend $15 on a gift. You can just see our customers’ relief at this great solution.
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