Most companies have a few people who are testers and optimizers by nature, interest, or experience. But what really moves the dial is when everyone in the company embraces a test-and-learn approach to improving the customer experience across all touchpoints.
Why is the test-and-learn approach so effective? When you test everything, your team values insights over opinions. Everyone keeps learning — even from failures. The result? More visitors, more sales, happier customers, and a healthier bottom line.
To help you get there, this guide provides insights on:
- What constitutes a culture of growth and optimization
- Tips for building that culture in your own company
- Lessons from marketing leaders who embrace the test-and-learn approach
