Skip to main content

Audience Dashboard

Smarter marketing starts with knowing your people

Our audience dashboard gives you the tools you need to understand contact data and act on it—all in one place.

Illustration of people
UI showing clicking into a segment of the audience dashboard to send a campaign

Insights you can act on—instantly

This isn’t your average dashboard. Every section is clickable, so you can instantly launch campaigns based on what you learn from your data. And when you start every campaign with your contacts’ interests in mind, it’s easier to create marketing that matters to your people.

Abstract UI showing new contacts within the audience dashboard

Stay focused on your people as you grow

Your contact data is one of the most important tools you have as a marketer, and when you store it in Mailchimp, your audience dashboard will help you understand it holistically. Spot patterns in your data at a glance, keep tabs on trends, and always know who you’re talking to—even as your audience evolves.

Photograph showing Mailchimp customer Blabla kids in their store

Blabla kids connected with an audience they didn’t know was there.

The independent toy line thought they knew who was buying their products, but the data told a different story—and helped them reach new customers with more targeted messages.

See how they did it

Pre-built segments you can target with a click

When you know who you’re talking to, you know what to say. We’ll get you started with a few pre-built segments, right in your dashboard.

Illustration of person looking at a list of spots

Growth sources

Find out where your newest contacts came from.

Illustration of tag on a sun with a face on it

Tags

Easily target messages to contacts based on your tags.

Illustration of globe

Top locations

Find out where your contacts are located.

Illustration of an envelope

Email engagement

Reach out to people based on how they interact with your emails.

Predicted Demographics

Send personalized messages based on your contacts' predicted age and gender.

illustration of a shopping cart with a plant

See your most valuable customers at a glance

If you have a paid account with a connected store and purchase data, your audience dashboard will also show an estimate of your customers’ lifetime value (CLV) and their likelihood to purchase again.

We use predictive modeling to learn from your purchase data and create segments of customers based on how likely they are to purchase from you again, and how much they’re likely to spend in your store in the future—so you can use these insights to reward VIPs, or bring occasional buyers back.

A mobile view of the Mailchimp App looking at the Audiences category

Stay in the know with Mailchimp’s mobile app

Keep tabs on your contacts’ engagement and activity at any time. Monitor subscriber growth, track open and click rates, and get information about individual contacts—all from the palm of your hand.

Learn more

Looking for more ways to make the most of your audience? We can help.

Start turning audience data into targeted marketing

See what else you can do with your audience data