Personalizing Your App's Marketing with Mailchimp's API
How Roadie synced their app with the Mailchimp API to send people the information they need, at exactly the moment they need it.
When you know how people are interacting with your brand, you can send them messages that are more relevant to their needs.
With our API, you can pull custom event data, or actions users take in your app that are important to your business, into Mailchimp. Then you can send more targeted messages based on specific activities, like starting a download or renewing an account.
Ready to get started? Share our guide to creating custom events with your developer.
Keep up your marketing momentum after people interact with your campaigns.
Recapture visitors’ attention with a remarketing ad after they leave your site.
Send recommendations, appreciation, or incentives when shoppers buy.
Trigger personalized emails based on what users do (or don’t do) in your app.
With behavioral data in Mailchimp, you can automate targeted messages in response to specific actions, like a welcome message to introduce new signups to your brand, or a related product recommendation for a recent buyer. And if you’re pulling in custom event data through the API, event-based automations can help you scale your marketing without doing the work every time.
"We're using the API to bring in real-time user behavior we can act on. Mailchimp has been a huge part in offering our community personalization at scale."
Make your targeting more precise when you layer on behavioral data as segmentation criteria. You can build segments using a combination of several data types, like people’s interests coupled with how they’ve interacted with your campaigns.
With custom event data from your app, you can even segment users based on the actions they take (or don’t) within a specific timeframe—like if you want to congratulate people in your fitness app who just completed their first run.
Contact profiles in Mailchimp also include an activity feed, so you can dig in and see all the ways a person has engaged with your campaigns.
When you pull custom event data into Mailchimp, you’ll see in-app activities here, too, so you can get a holistic understanding of how users are interacting with your app and your brand.
Drive sales and customer loyalty when you set up purchase-based automations. Bring shoppers back with abandoned cart messages, send a product recommendation, or welcome new buyers with a discount.
Never miss another opportunity to start a conversation.
How Roadie synced their app with the Mailchimp API to send people the information they need, at exactly the moment they need it.
Learn more about businesses that are scaling their marketing with Mailchimp.
The hardest thing about ‘segmentation’ is the term itself—learn how to get started.