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How to Manage Your Audience in Mailchimp
Get organized and put your customer data to work when you use Mailchimp for CRM.
Segmentation
Send the right campaigns to the right people
Our segmentation tools make it easy to send people messages that matter to them, without overwhelming them with ones that don’t.
On average, segmented campaigns result in 23% higher open rates and 49% higher click through rates than unsegmented campaigns.
Market smarter when you know who you're talking to
Whether you want to target messages based on how people engage with you or bring your own custom insights into Mailchimp as segmentation options, you’ll have all the options you need to filter your audience data.
Talk to people with shared traits
Sort contacts based on data you’ve collected, like location or signup source.
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Target based on behavior
Let the way people engage with your brand guide how you talk to them.
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Use your own unique insights
Filter by details unique to your needs using tags and custom form fields.
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See what we can predict for you
Target your marketing based on predictive insights about purchase behavior.
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Send a campaign in a click
Mailchimp offers a selection of ready-made segments—based on campaign activity, purchase history, and more—so you can start targeting right away.
Segmentation that scales with your business
Start simple and learn as you go
Just by identifying a single characteristic that you want to filter your audience by, you can start to be more intentional about what you say. And by sending more targeted messages to smaller segments, you’ll learn more from how these contacts interact with campaigns.
Layer on filters to tighten up your targeting
As your audience grows, you can layer up to 5 segmentation criteria to find exactly who you want to talk to. You can also save these search filters and they’ll update automatically with the latest data, so you'll always know you’re talking to the right people.
Ready to get more advanced? We’ve got you covered.
With advanced segmentation, you can add a set of nested conditions that allow for different combinations of data you’ve collected—like purchase activity, gender, age range, and more.
Add a personal touch
Once you’ve found the right people to send to, make your messages feel like a 1-to-1 conversation with merge tags, personalized send times, and more.
"I really believe segmentation helps us to prevent unsubscribes, because people aren't getting swarmed with email. We do see a correlation between our segmentation and increased sales."
Mary Chapman, marketing manager of Formaggio Kitchen
See how she does itStart segmenting like a pro.
Learn more about growing and managing your audience in Mailchimp
Targeting 101: A Beginner's Guide to Segmentation
The hardest thing about �segmentation’ is the term itself—learn how to get started.
4 Simple Steps to Turn Customer Data into Targeted Campaigns That Sell More Stuff
How to use customer data—from email engagement to purchase history—to send more targeted campaigns in Mailchimp.