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Mailchimp 101

New to Mailchimp and not sure where to start? We’ll walk you through the basics so you know what to expect along the way.

Let’s start building your audience

Just by bringing all your contact data into Mailchimp, we can start to show you helpful insights about your audience. We’ll help you find new ways to talk to people who love your brand—and new ways to reach people who are likely to.

Even if you don’t have contacts to market to yet, you can always log in and start playing around with our design tools. In fact, we recommend it.

Get started

Want to learn more? Here are a few resources to help.

No contacts? No problem.

Let people sign up for your marketing with a landing page.

Create A Landing Page Learn more about landing pages

Create your first email campaign

  • Pick your template

    We have templates for all types of messages—pick one based on your goal or a look you’re going for.

  • Add your content

    You can see all your updates in real time so it’s easy to see how it’s coming together.

  • Choose who gets it

    Once you’re happy with your email, you choose who it will go to—whether that’s all your subscribers or one small segment.

  • Hit send

    This is the moment of truth. Not to worry, we’ll make sure everything’s good to go on our end before we send it out the door.

Want to learn more about email? It’s kind of our speciality.

Nice work. Once you’ve sent your first email campaign, you’re officially part of the club.

Next up? Try putting your emails on autopilot.

Cut out the busy work with automations

Automations are messages that get sent based on a trigger. You can set up a welcome series for new subscribers or an abandoned cart email when someone leaves stuff in their online cart.

Create a welcome series

Want to be an automation expert? Keep digging.

Unlock even more Mailchimp features

You get more from Mailchimp when you connect other tools or services, like your online store. Find your integrations in our directory, connect in a few steps, and unlock new features, just like that.

Explore the directory

Still curious about integrations? We’ve got you.

Here’s how you step up your game even more

  • Learning from your campaigns

    Mailchimp has built-in analytics so you can see who’s opening your emails, the kind of content they’re clicking on, and what’s working best to get smarter with what you send.

    See how it works

  • Test your emails to see what works

    Now that you’ve got the hang of this stuff, you can get even smarter with your marketing. Mailchimp makes it easy to set up A/B tests: one group gets Email A, one group gets Email B, and you see which performs better so you can adjust accordingly.

    Set up a test

  • Segmenting your audience

    When you target segments of your audience based on shared characteristics, you can personalize your messages, find new ideas for campaigns, and see better ROI. We make it easy to get started with pre-built segments you can target in just a few clicks.

    Explore segmentation

Success is yours

You’re ready to dive in to your Mailchimp account. And remember, you can always explore our guides and tutorials when you need a little help along the way.

It’s easy to get started

And it's free. Two things everyone loves.