Overview
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Overview
Mailchimp 101
Marketing Tips
Guides & Tutorials
Mailchimp Presents
Welcome automation
Make a great first impression
Make your new subscribers feel at home the moment they sign up.
Signup Forms
Grow your list with custom signup forms
Start collecting the data you need to send your customers personalized, relevant content.
Signup form options that fit the needs of your business
Embed a form on your site
Add a customizable form to your site’s sidebar, footer, or anywhere you’d like.
Create effective pop-ups
Grab the attention of visitors with a form that pops up when and where you want.
Share your form anywhere
Post a link on all your digital channels so people can sign up from any device.
Signup forms that match your brand
Mailchimp makes it easy to design forms that collect the information you need in a way that’s consistent with your branding—no coding required. Add a logo or background image to increase visual interest, select your color palette and font, and create a compelling call to action. You can even translate your form into over 50 languages.
Helpful tools to track list growth
With our reporting tools, you’ll always know how your forms are helping your audience grow. View the signup source for all subscribers to find out which of your forms are the most effective, and then create segments to target subscribers who signed up from a specific location.
More options to protect your business—and your customers
In just a few clicks, you can enable GDPR fields on your signup forms to help you meet the requirements of the EU’s data privacy law, add reCAPTCHA to prevent spambots from adding fake email addresses to your list, and choose between the single or double opt-in method for each list in your account.
Reach your audience at exactly the right time
We've found that placing a pop-up form on your site can increase your list growth rate by 50%. With Mailchimp, it's easy to add a pop-up that appears when people are most likely to interact with it, whether that's the moment they arrive on your website or when their scroll activity indicates that they're ready to leave.
“We've gotten a lot of new customers and new emails from having a pop-up form on our site, and those people have turned into repeat customers. That's really helped us grow our customer base a lot more quickly than we otherwise would have been able to.”
Evan Streusand, co-owner of Highway Robery
Read his story
How to design pop-up forms that work
Our tips and best practices will help you create pop-up forms that effectively grow your audience.
Get the tips
Collect new contacts with Mailchimp’s mobile app
Turn an in-person conversation into a new connection. Your sign-up form is pre-built and ready to go in our mobile app. Send it to your contacts or followers in just one click.
Start building your email list today
See what else you can do
Landing Pages
Create must-click destinations
Design and publish beautiful landing pages that make it easy to sell your stuff or grow your list.
Tags & Custom fields
Unlock better targeting when you organize your contacts in Mailchimp
With all your contact insights organized in Mailchimp, it’s easy to send messages that matter.