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Flexible plans that grow with you

Needs change as businesses grow. We’ll help you market smarter from day one.

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Table that shows the cost of Mailchimp's four pricing plans and the top features available in each: the free plan, the Essential plan starting at $9.99 a month, the Standard plan starting at $14.99 a month, and the Premium plan starting at $299 a month.
PLAN
PLAN
Premium

Advanced features for pros who need more customization.
PLAN
Mailchimp Recommends
Standard

Better insights for growing businesses that want more customers.
PLAN
Essentials

Must-have features for email senders who want added support.
PLAN
Free

All the basics for businesses that are just getting started.
PRICING
PRICING
PRICING
Starting at
 
*
a month
Select
Calculate your price
PRICING
PRICING
Starting at
 
*
a month
Select
Calculate your price
PRICING
PRICING
Starting at
 
*
a month
Select
Calculate your price
PRICING
PRICING
Starting at
 
*
a month
Get Started
TOP FEATURES
TOP FEATURES
  • TOP FEATURES
  • Everything in Standard, plus:
  • Advanced segmentation
  • Multivariate testing
  • Unlimited seats and role-based access
  • Phone support
TOP FEATURES
  • TOP FEATURES
  • Everything in Essentials, plus:
  • Advanced audience insights
  • Retargeting ads
  • Custom templates
  • Event-based automation series New
TOP FEATURES
  • TOP FEATURES
  • Everything in Free, plus:
  • All email templates
  • A/B testing
  • Custom branding
  • 24/7 award-winning support
TOP FEATURES
  • TOP FEATURES
  • 7 marketing channels
  • 1-click automations
  • Basic templates
  • Marketing CRM
  • Behavioral targeting
  • Custom domains New
  • Websites Beta
Table showing a complete list of services and features that are available on each of Mailchimp's four pricing plans.
PremiumStandardEssentialsFree
Marketing CRM
200,000+ **
100,000**
50,000**
2,000
Unlimited
5
3
1
Purchase Behavior
Marketing Engagement
Custom Event Data New
18 months
3 months
30 days
30 days
Brand & Design
Websites Beta
Build and Publish a Website
Site Analytics
Free Mailchimp Domain
Buy a Custom Domain
Connect an Existing Domain
Marketing Channels
Social Post Scheduling New

Google, Facebook, Instagram
Automations

Welcome email, order notifications, abandoned cart, and more

Nurture campaigns, onboarding series, event-based automations, and more
Insights & Optimization
Support
Everything else
Unlimited
5
3
1
3M+ **
1.2M**
500,000**
10,000
PLAN
Premium
PLAN
Standard
PLAN
Essentials
PLAN
Free
PRICING
PRICING
PRICING
PRICING
Starting at
 
*
a month
Select
PRICING
PRICING
PRICING
Starting at
 
*
a month
Select
PRICING
PRICING
PRICING
Starting at
 
*
a month
Select
PRICING
PRICING
PRICING
Starting at
 
*
a month
Get Started
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Prefer to pay as you go?

Instead of paying a monthly recurring charge, you can buy email credits as needed through our Pay As You Go plan. It's best for infrequent senders.

Learn More

Two-factor authentication discount

At Mailchimp, we’re serious about security. We offer a 10% discount for 3 months when you add two-factor authentication to your Mailchimp account with an app like Google Authenticator or SMS two-factor authentication.

Rates for nonprofits and charities

Mailchimp offers a 15% discount to nonprofits and charities. To request the discount, sign up for a free account, and contact our Billing team with your username and a link to your organization’s website.

FAQs

  • What payment methods do you offer?

    We accept all major credit cards, PayPal, and (in select countries) direct debit. We also support transactions in a range of currencies.

  • How do I switch to a different plan?

    You can switch to a new plan at any time by going to the Billing page in your account. Select the plan you’d like to switch to and immediately start using new features.

  • Can I buy credits instead?

    Yes. If you send emails infrequently and prefer to pay as you go, you can buy email credits as an alternative to a monthly plan.

    See how it works

  • Do you have pricing for high-volume email senders?

    We do indeed. If you have more than 200,000 contacts, we have a high-volume plan that can meet your needs.

    Contact us for pricing

  • What happens if I hit my contact or sending limit?

    You can add on a contact block, which includes additional email sends, to your plan at any time.

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