Creating content for people of varying nationalities who speak different languages can be confusing for search engines, so there are a few extra steps SEOs should take to help them make sense of it all. With a bit of planning and some simple code, you can help ensure you're reaching those international audiences.
This page serves as a hub for content about international SEO, and you'll find help here that's suitable for all skill levels.
The Guide to International Website Expansion
This guide is here to help you go down the international expansion path on the web, focused on ensuring your users see the right content for their query in the search engines. It is all about international expansion from a technical standpoint, and will grow with your business over time.
5 Takeaways from Earning Links in 130 Countries
Link earning isn't an equal opportunity game: it's far easier in some parts of the world than others. This post explores link earning tactics that are useful across the world.
How to Build Links for International SEO
Getting links from foreign markets might be one of the most complex activities in an International SEO project. In this webinar, Aleyda Solis shares the best practices, relevant criteria, the process to follow, and the most common scenarios with examples in order to run a successful international link building process.
International Keyword Research
The first step to international SEO is optimizing your keywords to the non-English searcher. Learn how to choose the right keywords for most languages without the need to become fluent in another language.
40+ Tools to Advance Your International SEO Process
Consider this post your toolkit for getting started with international SEO. There are tools to support every part of your journey, including identifying the potential, targeting an international audience, optimizing and promoting the websites, and measuring and achieving benefit with the international SEO process.
The International SEO Checklist
This International SEO Checklist covers the fundamental aspects to consider when developing an international SEO process. It's a step-by-step guide to everything from assessing the international SEO potential to targeting our international audience and the development of an internationally targeted site.
Achieving an SEO-Friendly Domain Migration - The Infographic
Domain migrations are one of those activities that even if in the long-term can represent a benefit for an SEO process (especially if the new domain is more relevant, already has a high authority, or otherwise) can represent a risk for SEO. This infographic covers how to get it right.
The 15 Most Popular Myths About International SEO, Debunked
There are lots of myths and misconceptions surrounding international SEO. By the end of this article, you should have a much clearer understanding of how international SEO works and how to apply the proper strategies and tactics to your website.
The Top Myths about International SEO
In this webinar we'll discuss some of the persistent myths surrounding international SEO and cover how best to build and execute a solid international SEO strategy, including the importance of choosing the right site structure for your business, localization as it relates to ranking, which language tags you need to use.
Content Marketing China-Side
China has the world's biggest internet population, yet is a place where all the familiar social platforms and established content mantras simply don't apply. This webinar runs through a breakdown of China's key social media platforms and types of content that work.
More than Words: Localizing Your International Content
Presented by Zeph Snapp at MozCon 2014
Zeph takes you beyond the technical implications of international SEO, showing you real life examples of how to leverage your existing content in other languages.
International SEO and the Future of Your ROI
Presented by Aleyda Solis at MozCon 2013
Take a bold step into the international market. Aleyda will walk you through how to calculate the possible ROI of international sales, how to sell it to your boss or client, and the practical how-tos of international implementation on your site.
International SEO: Analyzing What Makes a Site Rank in One Country vs. Another
Presented by Hannah Smith at MozCon 2011
In addition to providing actionable advice on how best to tackle International SEO; with the help of Distilled's talented research team, Hannah sets out to prove which international ranking factors are really important; and therefore how to leverage the right signals to achieve multi-nation dominance (or the right single nation targeting).
The New Local Search Ecosystems & Citation Sources That Matter in 2017
Presented by Darren Shaw at MozCon Local 2017
Which citation sources matter today, and how have the Local Search Ecosystems evolved? Darren will release updated ecosystems for the US, Canada, UK, Australia, Germany, & Brazil, and show you how to identify the best citation sources, giving you clear, research-backed direction on which citation sources you should be focusing on in 2017.