<p> You know how you can listen to a song, for example, and a certain turn of phrase really hits you and sticks with you? Or you read one in a book? These instances are rare but, when read something that is phrased in a precise and meaningful way, you never forget the phrase. Creating content that is "worthy of amplification" meets that standard! </p>

<p> This was an exceptionally articulate explanation of why "better content" is now rewarded more heavily than "more content," all in a short video. Well done! </p>

<p> Thanks for the great suggestions! <br /></p> <p> When I worked as a magazine editor, I would often get sent ideas by writers that were way too broad for an article -- and maybe even too broad for a book. Then, someone taught me the rule of 7 that I've been able to share with other writers. If you take a broad idea and narrow it down 7 times, it tends to become "article sized" or "blog post sized." Here is an example: </p> <p> · Level 1: dogs </p> <p> · Level 2: pet dogs </p> <p> · Level 3: activities for pet dogs </p> <p> · Level 4: activities for pets dogs and their owners to enjoy together </p> <p> · Level 5: exercising with your pet dog </p> <p> · Level 6: exercising with your pet dog to lose weight </p> <p> · Level 7: lose 10 pounds a month by exercising your dog </p> <p> It usually works, as long as you actually narrow down an idea (rather than jotting down a <i>related</i> idea) and as long as you narrow down in a way that fits the end goal -- meaning suitable for the blog in question. </p>

<p>What a fantastic post! Wow. I'm amazed by how you fit so many concepts into one post and I keep thinking about the two-hour rule/50 potential examples for titles. I worked for a few years as a print magazine editor and I thought we were being thorough when we came up with, say,  half a dozen article titles before choosing one. Food for thought . . .</p>