Profile Information
Connect with me to know more
Full Name | Sathya Shankara |
Display Name | sathyashankar |
(Enable Javascript to see email address) | |
Job Title | Marketing Specialist - SEO |
Company | Telecommunications company |
Type of Work | In-house |
Location | Bangalore, India |
Favorite Thing About SEO | keyword research, website technical audit, on page, off page, competitor research |
Favorite Topics | Advanced SEO, Conversion Rate Optimization (CRO), Link Building, On-page SEO, Paid Search Marketing (PPC) |
Great Content ≠ Long-Form Content
Blog Post: April 12, 2016I completely agree with Shalu's comment. Well said.
Four Ads on Top: The Wait Is Over
Blog Post: February 19, 2016This is not good for Google users. Need scroll down to see organic results. Above the fold of the page covered with full of ads for competitive keywords means Google will disturb users with Ads instead of showing relevent organic listings
Marketing point of view:
For a competitive keyword if Google showing 4 results on the top means they will gain ~~64% of the CTR. This is good for Google but not good for website owners as well as visitors.
My opinion: Google should keep Ads only in Side and bottom of SERP. If they show 4 ads on the top, then they violate core purpose of there search engine
Below line I found in Google About section
"#1: Focus on the user and all else will follow."
Now they are focusing on Ads insted of user and expecting money will follow them
Case Study: Can You Fake Blog Post Freshness?
Blog Post: September 09, 2015Good experiment !!!
The Hidden Power of Nofollow Links
Blog Post: June 08, 2014Think about your business. Before creating any link you should know "If i create a link in this website does it add any value in terms of Bringing right audience/Right customers. If some one sees your link are they going to get some relevant information in your page which they expected before click ? If Yes forget NOFOLLOW DOFOLLOW !!! Just add your link. If users likes the link means search engines will definitely love the link. @ Nicole-- Thanks very nice article..
One more thing, i need your opinion for this statement--"You should be very careful while creating/Earning Dofollow links... If you are earning/creating a Dofollow link from low quality site then it can harm your SEO. But If you are building Nofollow link from low quality website it will not harm you " Please share your views on this
Solving the Pogo-Stick Problem
Blog Post: August 23, 2013Thanks for the Video. Even User comments are also very informative
How to Perform the Ultimate Local SEO Audit
Blog Post: November 05, 2014Amazing post !!!! Thanks