Because Clickstream data powers the Ahrefs Bing Keyword Tool, we're also able to show some other helpful SEO metrics for all keywords:

• Clicks: The average monthly number of clicks on the search results that people make while searching for the target keyword.

• Cost Per Click (CPC): The average cost per ad click when bidding on this keyword in paid search.

• Clicks Per Search (CPS): The number of different search results that people click, on average, after performing a search for this keyword.

• Return Rate (RR): A relative value that illustrates how often people search for this keyword again in a 30-day period.

• Paid vs. Organic clicks: The distribution of all clicks between the paid and organic search results.

Keyword search volumes and metrics are refreshed regularly to ensure that the data you see is reliable and up to date, always.

Unsure which country has the most traffic potential? Take a look at the Global volume metric to see the estimated monthly global search volume, plus the six countries with the highest local search volumes.

Use this to quickly identify whether your target demographic is searching for this term.

Keyword ideas are grouped into five reports:

• All keyword ideas: Everything from all reports.

• Phrase match: Ideas containing the seed keyword or phrase.

• Having same terms: Ideas containing all terms from the seed keyword in any order.

• Newly discovered: Ideas that were only recently added to our database.

• Questions: Ideas phrased as questions, which also contain the seed term.