Set up and customize measurement for websites, web and mobile apps, and internet connected devices.
Choose a platform
Build on top of Google Analytics with our simple and powerful APIs.
Find an API
Educate yourself and experience what's possible with the Google Analytics platform.
Discover Google Analytics

Libraries and SDKs for measurement

Measure user interaction with websites or web applications.
gtag.js analytics.js App+Web properties (beta)
Measure user interaction with Android applications.
Measure user interaction with iOS applications.
Measure user interaction in any environment with this low-level protocol.
Measure user interactions in AMP pages.

APIs for reporting and configuration

Query for dimensions and metrics to produce customized reports.
Easily create and embed dashboards on a 3rd party website in minutes.
Query the traffic source paths that lead to a user's goal conversion.
Report on activity occurring on your property right now.
Access the list of API dimensions and metrics and their attributes.
View and manage accounts, properties, views, filters, uploads, permissions, etc.
Delete all data in a Google Analytics property associated with a user identifier.

More resources

See what's possible with the Google Analytics Platform.
Learn about advanced implementation techniques.
Learn how to migrate your classic Google Analytics implementations to Universal Analytics.
Resources to stay up to date and participate with other developers.
Get your questions answered and report issues.
Have an app that integrates with Google Analytics? Join the Technology Partner Program.