Sep. 17, 2020 — Researchers found that disfluency, or the difficulty for an individual to process a message, increases people's attitudes toward that message after a time ...
Aug. 12, 2020 — Households eat more healthily when retailers display clear nutritional information on own-brand food products, say ...
Aug. 12, 2020 — When considering new products, anxiety creates approach response (i.e., interest, purchase) rather than avoidance response (i.e., disinterest, failure to purchase) when consumers hope for the ...
Aug. 6, 2020 — When confronted with unfair negative reviews, firms can strategically leverage consumer empathy and benefit from potential downstream ...
Aug. 1, 2020 — Provider-focused P2P marketing communications increase consumers' likelihood of purchase, app download, and willingness to ...
July 24, 2020 — Science fiction authors foresaw augmented reality video games, the rise of social media and trends of hyper-consumption, and can help predict future consumer ...
June 25, 2020 — A new study shows that the central bank tool known as quantitative easing helped consumers substantially during the last big economic downturn -- a finding with clear relevance for today's ...
June 25, 2020 — In today's world of consumption, likes and shares, a new study shows that that leveraging consumer arrogance might be marketers' most effective strategy for promoting their brands and ...
June 15, 2020 — The complex food shopping patterns that financially insecure families employ have been upended by COVID-19. To facilitate advocacy and policy change around this food insecurity crisis, researchers ...
May 27, 2020 — Researchers have ascertained how green spaces contribute to the well-being of city-dwellers. The research shows that parks play an essential role in the well-being of individuals, regardless of their ...
May 13, 2020 — New research finds that scarcity actually decreases consumers' tendency to use price to judge a product's ...
Mar. 26, 2020 — Artificial intelligence will be increasingly used on labels on food and other products in the future to make them interactive, and regulations should be reformed now so they take account of new ...
Mar. 9, 2020 — Consumers are happier when they spend their money on experiential purchases versus material ones, according to new ...
Feb. 28, 2020 — New research suggests that companies looking to promote their latest environmentally friendly product should downplay its green credentials if they want consumers to buy it. By highlighting green ...
Feb. 5, 2020 — If you're concerned about rising health care costs and overwhelming medical bills, you're not ...
Jan. 13, 2020 — Although luxury brands and social responsibility seem fundamentally inconsistent with each other, the two entities can coexist in the mind of the consumer, provided the brand can find someone -- ...
Dec. 17, 2019 — Economists analyze how patients and health care providers value ...
Dec. 16, 2019 — Consumer attitudes toward private-label store brands might be driven more by social variables than price, says new ...
Dec. 13, 2019 — With the popularity of online shopping, it's no secret brick-and-mortar stores are fighting to stay relevant. Waiting area entertainment is one way they are standing out, because no one likes to ...
Oct. 31, 2019 — Consumers were more willing to buy unlabeled produce after being shown food tagged as ''genetically modified'' in a new study that comes two months before a new federal law, ...
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