Discovery & Reengagement

Once you've established a presence in Messenger, there are lots of ways to expand and reengage your audience. The following options make it easy to start conversations from ads, your website or email communications, or offline media such as fliers and in-store signs.

Ads that Click to Messenger

Drive traffic to your Messenger experience with ads that Click to Messenger. These are Facebook, Instagram, or Messenger ads that send people into a Messenger conversation with your business.
With sponsored messages, you can send a message to reengage any open conversation with your business in Messenger. Sponsored messages may be sent outside the 24-hour standard messaging window, and will be labeled 'Sponsored' in the chat.

Chat Plugin

The Chat Plugin allows people to message your business while browsing your website. This allows your customers to interact with your business anytime with the same personalized, rich-media experience they get in Messenger.

m.me Links

M.me links are URLs that send people directly into a conversation with your business in Messenger. When the link is clicked, a conversation is automatically opened on messenger.com or in the Messenger mobile app.

Send to Messenger Plugin

The send to Messenger plugin renders a button on your website that allows a person to opt-in to receive messages from you on Messenger. This is useful for providing follow-up at a later time, such as confirmations and updates.

Checkbox Plugin

Include the checkbox plugin in forms on your website to allow people to opt-in to receive messages from you on Messenger. This is useful for providing follow-up at a later time, such as confirmations and updates.

Message Us Plugin

Use the message us plugin on your website to automatically render a button that opens a conversation with your business in Messenger.

Your Business is also discoverable by users searching in Messenger. While typing in the search box.

Facebook Page


Many people will find your business via your Facebook page, often through search or a post in their newsfeed. When configuring the page, consider setting "Send Message" as your Page's primary CTA.

Private Replies

Reply to visitor posts or comments on your Page via Messenger.